Systems design for language, at scale. Content strategy, governance, and AI-assisted tooling for teams who've outgrown "just wing it."
Hi! I’m Amanda — a systems designer and recovering "just let me fix this one sentence" copywriter 🤓
Somewhere around my fifth style guide, I realized the real work was never the sentence. It was the system: the rule the sentence follows, the tool that checks it, and the team that keeps the whole thing from quietly rotting six months later.
So that's what I build now: content standards, terminology systems, AI-assisted compliance tooling, and the cross-functional buy-in to make any of it stick.
I've got a decade-plus of content strategy, copywriting, and copyediting underneath all of this — which is exactly why the systems work holds up. You can't design good guardrails for language you don't actually know how to write.
Systems & taxonomy design: turning "Does this sound right?" into a rule teams and AI agents can actually apply consistently
AI-assisted tooling: building the guardrails that let AI generate content on-brand and at scale, without replacing human judgment
Team & bench building: hiring, onboarding, and growing writers, content designers, and editors who need minimal oversight to do great work
Content governance: auditing, reconciling, and documenting standards that survive contact with reality
Cross-functional leadership: driving decisions through engineering, localization, legal, and product — with or without a title to back it up
Client Highlights
Netflix, Google, Sutter Health, macys.com, Walmart.com, eBay, Kraft, L'Oréal, Maybelline, P&G, PepsiCo, and Unilever… to name a few.
Looking for an individual contributor? Here's my resume that leads with the work.
Looking for a lead or manager? Here's my resume that leads with the team.