Team management, navigating ambiguity, scaled solutions

ECXD — Netflix's Emerging Creative Experience Design team — supported a platform with 325 million monthly members, and had no writing team, no shared workflow, and no style guide when I joined as its first Managing Editor.

I invented the Writing Bench — mapping the team's capacity and scope, hiring and onboarding contractor writers and editors, developing end-to-end writing workflows, creating a user-friendly self-service Airtable, and leading development of style guides and templates to streamline our work.

The result: less time on operational overhead, more time on the creative content solutions that mattered most to our success.

As projects and stakeholders changed, I continued to manage the overarching editorial strategy, mapping it to critical member journeys and business priorities.

I co-created and upheld our style guide and content principles to inform regional and local managers, plus global product managers, researchers, standards partners, and software engineers on scalable solutions.

I also consulted on day-to-day operations for our ~10 copywriting and copy editing contractors and agency support teams, and advocated for our discipline in cross-functional forums.