Navigating ambiguity, content design, scaled solutions

The games vertical was scaling past the point of "Does this sound on-brand?" simply living in a human’s head and needed a system to identify, implement, and audit content patterns and guidelines.

I was handed a workstream with no predecessor, no template, and no team — and asked to make language decisions durable enough to survive without me in the room.

Six months later: a reconciled content standard, an AI-powered compliance tool, a localization strategy, and a terminology system that multiple teams can now run on.

Google Play's app and games catalog — over 3 million titles at the time — was classified by a taxonomy owned by no one in particular, built up in pieces across disparate teams until the tech debt was expensive enough that no one wanted to touch it.

I helped rebuild it: leading the taxonomy redesign for Apps Editorial, serving as second reviewer for Games, and helping design the classification system — genres, sub-genres, mechanics, themes, monetization models, app features — that could empower search, recommendations, and store merchandising across Google Play.

Team management, navigating ambiguity, scaled solutions

Every team needs a solid foundation and structure to deliver its best work — especially if that team has 325 million monthly active members on its platform.

As its first-ever Managing Editor, I invented the Creative Labs Writing Bench — mapping the team’s capacity and scope, hiring and onboarding Contingent Talent, developing end-to-end writing workflows, creating a user-friendly self-service Airtable, and leading development of style guides and templates to streamline our work.

Now, we spend less time on operational overhead and more time inspiring creative content solutions that are critical to our success.

As projects and stakeholders change, I continue to manage the overarching Emerging Creative Experience Design editorial strategy, mapping it to critical member journeys and business priorities.

I uphold our style guide and content principles to inform regional and local managers, plus global product managers, researchers, standards partners and software engineers on scalable solutions.

I also consult on day-to-day operations for the ~10 copywriting and copy editing contractors and agency support teams, and I advocate for our discipline in cross-functional forums.