Systems thinking, cross-functional influence, scaled solutions

Games needed a system to identify, implement, and audit content patterns and guidelines. The vertical had scaled past the point where "Does this sound on-brand?" could simply live in one person's head, and had no predecessor, no template, and no team in place when I was handed the workstream.

I built the games content design foundations — reconciling the content standard against the Netflix-wide design system, shipping an AI-powered compliance tool, establishing a localization strategy, and creating a terminology pattern system — so that language decisions could hold up without me in the room.

The result: infrastructure multiple teams could run on independently within six months.

Systems thinking, information architecture, cross-functional influence

Google Play's app and games catalog — over 3 million titles at the time — had no single owner for its taxonomy. It had been built up in pieces across disparate teams until the tech debt was expensive enough that no one wanted to touch it.

I helped rebuild it: leading the taxonomy redesign for Apps Editorial, serving as second reviewer for Games, and helping design the classification system — genres, sub-genres, mechanics, themes, monetization models, app features — so search, recommendations, and store merchandising across Google Play could all run on the same foundation.