Content design and copywriting

From everyday health tips to holidays and more, Smart Coach insights surprised and delighted users with actionable information. I read industry articles, compared sources, brainstormed concepts, and harnessed the power of our CMS to tailor insights to relevant user groups — all while keeping content fresh, friendly, and informative.

Content design and copywriting

Even after setting a Bedtime Reminder, UP users consistently missed their bedtime. Our hypothesis was to see whether sleep tips leading up to bedtime would prompt users to rest easy. I wrote the tips and provided content direction, plus UI feedback.

Content design and copywriting

The excitement of downloading UP to start tracking steps, sleep, food, mood, and more could be overwhelming. So, we reimagined how users could set goals more seamlessly. I led brainstorms and delivered copy to give users an idea of where to start, plus friendly reminders to keep health goals attainable.

Content design and copywriting

How do you explain nearly 100 site improvements to millions of customers? Just add Macy's magic. And me. I partnered with cross-functional teams as the editorial expert by creating concepts and delivering messaging for end-to-end user flows — including landing pages, emails, checkout processes, FAQ content, and more.

Content design and copywriting

Translating desktop experiences to a smaller screen isn't as easy as it sounds. While developing content hierarchy, staying on the pulse of industry trends, and testing mobile best practices, our team made it simple and seamless to access Macy's products and features from your phone.