Navigating ambiguity, content design, scaled solutions

The games vertical was scaling past the point of "Does this sound on-brand?" simply living in a human’s head and needed a system to identify, implement, and audit content patterns and guidelines.

I was handed a workstream with no predecessor, no template, and no team — and asked to make language decisions durable enough to survive without me in the room.

Six months later: a reconciled content standard, an AI-powered compliance tool, a localization strategy, and a terminology system that multiple teams can now run on.