Content strategy & copywriting
“Google Play” might not be the first brand that comes to mind when you’re celebrating the New Year, looking for summer reading recommendations, or what titles were the best of the year – I’m part of a team trying to change just that.
We also aim to be mindful of what our users are going through – so we’ll be sure to meet you where you’re at, rather than ignore what’s going on in the world around you.
With fresh and useful seasonal recommendations all year long, we want Play to be synonymous with “What app should I get next?”
Content strategy & copywriting, team management
As a co-founder of the Play Merchandising DEI workstream, I believe it’s critical to our mission to uplift underrepresented voices all year-round – not only when the calendar says so.
We partner with internal groups and volunteers regularly to ensure what we present strikes the right balance of being informative without assuming a user’s level of DEI education.
These are all examples of content forged for a moment in time, which we’ve since incorporated into our everyday programming.
We continue to build the content library I started, with hundreds of DEI-founded or -centered titles available for teams across Play to feature in their work.
Content strategy & copywriting, team management
From sharing critical information to Sonoma County residents during the Camp Fire to supporting advancements in technology, a 30,000+ web-page redesign, and opening a new hospital, my work at Sutter Health helped deliver exceptional copy to a vast network of patients and clinicians with various needs.
Content strategy & copywriting
From everyday health tips to holidays & more, Smart Coach insights surprise & delight users with actionable information. I read industry articles, compare sources, brainstorm concepts & harness the power of our CMS to tailor insights to relevant user groups — all while keeping content fresh, friendly & informative.
Content strategy & copywriting
Even after setting a Bedtime Reminder, UP users consistently missed their bedtime. Our hypothesis was to see whether sleep tips leading up to bedtime would prompt users to rest easy. I wrote the tips & provided content direction, plus UI feedback.
Content strategy & copywriting
The excitement of downloading UP to start tracking steps, sleep, food, mood & more can be overwhelming. So, we reimagined how users could set goals more seamlessly. I led brainstorms & wrote suggestions to give users an idea of where to start, plus friendly reminders to keep health goals attainable.
Copyediting
What better way to highlight the life-changing features of UP than with heartwarming stories from our users? Get UP Together focuses on how UP helps millions of people live healthier and happier lives. I partnered with Brand Marketing to develop long-form copy & volunteered my copyediting expertise to ensure a successful campaign.
Copywriting
Jawbone partnered with various brands to celebrate Sleep Week with a contest & series of emails. I brainstormed various content ideas to drive user engagement, then wrote an email series with tips to sleep soundly.
The campaign saw a 30.2% open rate, outperforming industry average by 65%; plus a 3.5% click through rate, outperforming industry average by 21%.
Content strategy & copywriting
How do you explain nearly 100 site improvements to millions of customers? Just add Macy's magic. And me. I partnered with cross-functional teams as the editorial expert by concepting & writing end-to-end user flows — including landing pages, emails, checkout processes, FAQ content & more.
Content strategy & copywriting
Translating desktop experiences to a smaller screen isn't as easy as it sounds. From developing content hierarchy, staying on the pulse of industry trends & testing mobile best practices, our team made it simple & seamless to access Macy's products & features from your phone.
Content strategy & copywriting
Iconic events & historic celebrations are a core piece of the Macy's brand. I concepted & wrote landing pages, emails, marketing & social packages — even live tweeted! — for Pride Month, Super Bowl XLVIII, Macy's Fireworks & more.
Content strategy & copywriting
Our team envisioned an all-new way to shop your favorite brands. From a completely reimagined navigation to clean & beautiful imagery, m by Macy's was an exercise in branding, strategy & writing I'll never forget.
Copyediting & copywriting
Triad's broad range of clients had unique needs, style specs & budgets — while being featured on some of the world's biggest retailer sites. I served as the copyediting expert for a team of 10+ writers & strategists, ensuring client needs were met without sacrificing creativity.
Content strategy, copyediting & copywriting
No matter the occasion, it's all a celebration! I curated content plans & strategies; wrote custom articles & developed game concepts; plus I pursued low- to no-cost partnerships for various centers & seasonals on Walmart.com & eBay.com.