Team management, content strategy, scaled solutions

The Consumer Messaging Program (CMP) team had ambitious goals to increase its number of email, push, and in-app notification assets by 200% in 1 year.

After meeting with key stakeholders and program owners, I scoped and onboarded 5+ contract copywriters to craft bespoke messages for Netflix’s highest-priority titles and fandoms, including but not limited to: Bridgerton, Squid Game, Wednesday, and the final season of Stranger Things.

Under my copy direction, we tested hypotheses and iterated on implementation, consistently delivering on-time, world-class creative.