Team management, content strategy, scaled solutions

The Merchandising team has a variety of programs and sub-programs — each with unique member and business needs, but ultimately with the same goal: Help members find even more content on Netflix to enjoy.

After meeting with key stakeholders and program owners, I scoped and onboarded 5+ contract copywriters to craft bespoke landing pages, synopses, and row names for 200+ activations, including but not limited to: Your Zodiac Watchlist, The Oscars, and Hispanic Heritage Month.

Under my copy direction, we developed the team’s first-ever style guide, and continue to test hypotheses and iterate on how to deliver world-class creative even faster and better than ever before.