Team management, content strategy, scaled solutions

Every team needs a solid foundation and structure to deliver its best work — especially if that team has 325 million monthly active members on its platform.

As its first-ever Managing Editor, I invented the Creative Labs Writing Bench — mapping the team’s capacity and scope, hiring and onboarding Contingent Talent, developing end-to-end writing workflows, creating a user-friendly self-service Airtable, and leading development of style guides and templates to streamline our work.

Now, we spend less time on operational overhead and more time inspiring creative content solutions that are critical to our success.

As projects and stakeholders change, I continue to manage the overarching Emerging Creative Experience Design editorial strategy, mapping it to critical member journeys and business priorities.

I uphold our style guide and content principles to inform regional and local managers, plus global product managers, researchers, standards partners and software engineers on scalable solutions.

I also consult on day-to-day operations for the ~10 copywriting and copy editing contractors and agency support teams, and I advocate for our discipline in cross-functional forums.