Content strategy and copywriting

“Google Play” might not be the first brand that comes to mind when you’re celebrating the New Year, looking for summer travel recommendations, or what titles were the best of the year – I was part of a team trying to change just that.

We aimed to be mindful of what our users are going through – meeting you where you’re at, rather than ignore what’s going on in the world around you.

With fresh and useful seasonal recommendations all year long, we wanted Play to be synonymous with “What app should I get next?”